Voice
BrandBot sounds confident, plain-spoken, helpful, and modern. Like a brand expert who respects your time: clear, direct, a little warm, never jargon-y. We present as a capable product, not a chatbot.
Confident
We know brands. We state things plainly and don't hedge or hype.
- “Is it on-brand? Now you can just check.”
- “Here's what to fix.”
- “We think this might possibly be a little off?”
- “Our revolutionary AI...”
Plain-spoken
Plain English, always. We translate, we don't jargon.
- “Drop in a design. Get a verdict.”
- “Paste your copy.”
- “Leverage our synergistic brand-governance framework.”
Helpful
We're here to get you shipping, not to grade you. Short verdict, clear fix.
- “Almost there — two things to tweak.”
- “Looks on-brand.”
- “You failed 6 of 14 compliance checks.”
Modern
Current and intentional. Capable product, not a gimmick. The intelligence is implied through quality and speed, not announced.
- “Reviewing your design…”
- “Answers from your live brand guide.”
- “Now with AI!”
- “Powered by next-gen LLM technology.”
Audience variants
When the surface targets one audience, lean on the matching personality variant. General-audience surfaces stay on the four core attributes.
Writing rules
Present as a capable product. Imply the intelligence through quality/speed; don't lead with 'AI/bot/model'.
Sentence case for headlines. No ALL-CAPS shouting.
Lead with the takeaway, then the detail (or the number). Keep it short.
Translate every buzzword to plain English. Use the word a client would use, not the one the codebase uses — see terminology.
No hype words, no exclamation pile-ups. One idea per sentence.
If a technical term must stay, define it inline with a one-line 'what this means'.
Terminology
Say the client's word, not the codebase's. These swaps are the banned-terms list the writing rules point to.
Examples
“On-brand. One note: the heading should be your display font.”
“Compliance score: 0.86. Subdimension typography flagged.”
“Drop a design, paste copy, or ask a question — we'll take it from there.”
“Initialize a brand-analysis session to begin.”